What are the advantages of using Websphere message broker ?

WebSphere message broker provides services, based on message brokers to allow you to
Route a message to several destinations, using rules that act on the contents of one or more of the fields in the message or message header.

Transform a message, so that applications using different formats can exchange messages in their own formats.

• Store a message, or part of a message, in a database.
• Retrieve a message, or part of a message, from a database.
• Modify the contents of a message; for example,by adding data extracted from a database